Town of Garner Receives National Recognition for Police Recruitment Video

The Town of Garner is proud to announce that it has won an Award of Excellence from the City-County Communications & Marketing Association (3CMA).

The national recognition—third place in the Town's population grouping—is for a promotional recruitment video directed, filmed and edited by Communications Media Coordinator Kyle Kettler in collaboration with Garner Police Sgt. Joseph Gomes. The award was presented recently at the Savvy Awards during 3CMA's annual conference.

The video highlights the work-life balance that the Police Department offers, appeals to diverse applicants and showcases community-policing efforts. It provides “evergreen” content that can be used at career fairs, school presentations and on social media to present the Police Department in an exciting and appealing light.

Produced over the course of four months, the video incorporated new footage from events, officer trainings, ridealongs and scenes from officers' home-life activities. The narration was recorded from officers featured in the video with additional voiceover narration by then Chief Lorie Smith.

"This award is very well-deserved recognition. Kyle produces so much great work in collaboration with all of the departments in our organization. He is a master storyteller," Communications Director Rick Mercier said.

The Savvy Awards recognize outstanding local government achievements in communications, public-sector marketing and resident-government relationships. The Savvies salute skilled and effective city, county, agency or district professionals who have creatively planned and carried out successful innovations in communications and marketing.

3CMA accommodates local government organizations of all sizes and budget classes by judging entries in several different population groups. Over 1,100 entries in 37 categories were received for the most recent awards competition. The list of all award winners is available online at 3cma.org.

via Town of Garner